Case Studies

Housed in the College of Business at the University of Illinois, IBC provides students with real-world project opportunities while helping clients solve challenges and identify opportunities. IBC conducts more than 70 projects every year with Fortune 100, mid-sized and startup companies and nonprofit organizations.



<p>The Allstate Corporation, a Fortune 100 company, is the largest publicly held personal lines property and casualty insurer in America, providing customers with auto and homeowners insurance.</p>

The Problem

<p>Allstate came to IBC for help creating a game for an employee training program that would increase engagement and improve employees’ abilities to provide relevant and effective services to each customer.</p>

The Solution

<p>The IBC team began this project with by focusing on the user experience people encounter when gaming, and how games could potentially be used as a learning technique. The team also uncovered the motivation people experience during a game and the range of characteristics for the various types of games on the market. With this research and input from Allstate, IBC created three different games to meet the needs of the Allstate training program. Since this project, Allstate has hired three IBC students in both full-time and intern positions.</p> <p>Amy Floyd, Director of Direct Sale Education at Allstate, said the following about working with IBC,</p> <p>"I was so impressed with the quality of the material that came out of the IBC consulting group I would have likened it to any outside sourcing professional training organization that I might have used in the past. The quality was equivalent, certainly the depth of understanding of what I was trying to get was equivalent, if not better. But the best thing about this was I was working with a group of students that had so much enthusiasm that couldn't be paid for in any engagement."</p>

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