Case Studies

Housed in the College of Business at the University of Illinois, IBC provides students with real-world project opportunities while helping clients solve challenges and identify opportunities. IBC conducts more than 70 projects every year with Fortune 100, mid-sized and startup companies and nonprofit organizations.

Dow AgroSciences

Dow AgroSciences

<p>Dow AgroSciences is a wholly owned subsidiary of The Dow Chemical Company and focuses on researching technologies to make agriculture grow faster and efficiently, increase quality, and overall achieve greater feasibility.</p>

The Problem

<p>Dow AgroSciences wanted to expand one of its brands, Advanced AgriTraits (AAT), in the marketplace. Dow brought in IBC to assess the position of AAT in the agbiotech industry, analyze its competitors’ cost structure, and determine whether seed retailers would be interested in buying the brand.</p>

The Solution

<p>IBC built a financial model mimicking Dow's competitors cost structure in order to estimate possible opportunities such as: pricing, timing, and market shares. This model helped to determine which factors were most important to the success of Dow’s competitors and how AAT could implement those factors into their business model. The IBC team also conducted a phone survey of thirty-two companies in the market and then performed a multi-objective value analysis of the data. With this information, IBC was able to provide Dow with a list of companies for AAT to target as potential customers.</p> <p>Eric Schlorff, Global Market Intelligence Leader at Dow AgroSciences and former IBC student, said the following about his work with IBC: “All IBC projects are meaningful and real, and the projects with Dow have been no different. Working with IBC has helped Dow to shape business strategy and future decisions. It’s also a great recruiting tool; it’s not uncommon for us to make employment offers after IBC presentations.”</p>

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